1. “Feel” the love
Embrace the color scheme of the holiday at the beginning of February so that red and pink can start reminding your fans that Valentine’s Day is just around the corner and they should start looking for that perfect gift. Play with hearts, roses, cupids and other icons and give yourself a Valentine’s Day facelift on all social media platforms.
2. Talk about love
Create social media posts that will engage your fans in a conversation about their Valentine’s memories or plans for that day. For optimal engagement, try to come up with original questions and present them in a fill-in-the-blank format that encourages conversation. If possible, try to get the slightest bit of personal information from fans as it could help you draw attention to your Valentine’s Day offering.
3. Have fun with “love”
Remember that this holiday does not just celebrate romantic love but also love for friends, family, pets, nature or even yourself. So why not have a “Love a deal?” sale and attract attention to your business during Valentine’s Day week, even if you have nothing romantic to offer.
4. Help the ones that you love
Telling people to buy your product may look a bit pushy, but including your product in a gift guide that helps people with inspiration is a much smoother way to showcase your Valentine’s offer.
5. Mingle with the singles
If you have a bar or a club there’s no reason why you shouldn’t use this opportunity to celebrate the ones that are not in a relationship.
6. Give from your heart
Valentine shoppers are looking for products that will make a perfect gift, so showcase your on-trend products and combine them with an offer that will engage visitors and peak their interest.
7. Send your Valentine’s wishes
Acknowledging Valentine’s Day is a way to make your business more personal. You can keep it short and sweet with a simple “Happy Valentine” or you can extend your message to include thoughts about love or relationships.